The company was founded in 1961 by the resourcefulness of Alfredo Carrai, who, fascinated by the world of tea, accepted the challenge, albeit very young, to introduce the consumption and culture of this drink, then almost unknown, in Italy.
From the first SNAKE branded packs (later modified into SNAK), to the imports of tea in the packs of the countries of origin, up to the creation of the La Via del Tè brand in the 1980s, chosen as a tribute to the Japanese tradition of Chano-yu , which finds its foundation in Chado, "the way of tea".
More than fifty years later, the family business - in which each of the children leads a sector - is animated by the same passion of the beginnings.
